রবিবার, ৩০ সেপ্টেম্বর, ২০১২

St. Raphael the Archangel Church Brings Blessing and Honor to God

Courtesy of St. Raphael's

? Courtesy of St. Raphael's

Sept. 29 is the universal feast day of archangels Sts. Michael, Gabriel and Raphael. This year it also marks the second anniversary of the cornerstone blessing of St. Raphael the Archangel Catholic Church by Cardinal Francis George of Chicago.

St. Raphael the Archangel Church will look like magnificent traditional churches of old because two beautiful but now-closed Chicago churches are providing much of the exterior and interior elements.

This new edifice is rising on 150 acres in the village of Old Mill Creek in Lake County, Ill. The church sits on the major thoroughfare of Route 45 near the Wisconsin border.

Among his several patronages, as the Book of Tobit confirms, St. Raphael is the patron of travelers and of happy meetings. In this case, it can apply to the happy meeting of this edifice with features from St. John of God and St. Peter Canisius parishes, which are traveling 60 miles north to create this new church with old elements.

This trio?s happy meeting began five years ago, when St. Raphael ? the first new parish formed in the Chicago Archdiocese since 1999 ? had its first Mass in a barn-turned-temporary chapel.

"I thought St. Raphael would be a very fine patron," founding pastor Father John Jamnicky says.

Father Jamnicky is no stranger to ministering to people on the move. In his priesthood, he has served as chaplain of Chicago O?Hare International Airport and as national director of the Apostleship of the Sea at the U.S. Conference of Catholic Bishops.

Cardinal George appointed him not only as founding pastor of this new parish but also as chaplain for nearby Waukegan Regional Airport and the maritime ministries of Lake County.

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1 Parish From 2

Once the twin steeples of this magnificent church are completely re-assembled to their 140-foot height, they are anticipated to be the tallest structures in Lake County. The steeples came from St. John of God Church in Chicago.

Father Jamnicky salvaged furnishings and artifacts from churches that were closing in the archdiocese for inclusion in St. Raphael?s temporary chapel.

"We got the idea ? maybe we could do this for the permanent church," Father Jamnicky adds. "So many things were neglected and being destroyed that are part of the patrimony of the Church."

St. John of God was one of the closed edifices in the archdiocese. Built in 1918 on Chicago?s South Side as a Polish parish, it was closed for nearly 20 years.

With the cardinal?s permission, Father Jamnicky had engineers inspect the building and its distinctive Renaissance beauty. The side walls were not great, and the roof was caving. But the magnificent limestone stone facade, twin steeples, four rotundas, narthex, rose window, porticos, doors, hardware and more were in good condition. Disassembly and reassembly in Old Mill Creek seemed possible ? all for only $2 million.

This is a chance at a new life for St. John of God ? which was named one of the most beautiful churches in Chicago; it was designed by architect Henry Schlacks, founder of the architecture department at the University of Notre Dame.

Also having a chance for a new life is St. Peter Canisius Church on Chicago?s North Avenue. Opened in 1935, the parish closed in 2007.

"Again, it was providential," Father Jamnicky says. "The interior was shaped just like St. John of God. Everything was in perfect condition."

Now, St. Raphael?s is receiving St. Peter?s beautiful Italian marble main and side altars, reredos and arches, as well as all the marble statuary, lovely oak pews with graceful Romanesque arched tops, and the superlative Tyrolean stained-glass windows from Innsbruck, Austria.

The hand of Providence is evident everywhere in this endeavor. Three bells graced only one of the original limestone steeples, but Father Jamnicky wanted bells in both steeples. Then he learned of another Chicago church whose unstable steeple had to be razed. It had three bells, so he bought them.

Then the business manager overseeing construction told the priest: "You can?t just put three bells together with three others because they have to be tuned together; otherwise, their sounds will clash."

Bell experts weighed in. Father Jamnicky shared their report: "If you were buying six new bells, you could not have purchased a more perfect combination. These six bells together will ring like Westminster chimes."

Again, God?s providence was at work in other areas, including the new cornerstone.

"It is the main great stone holding up the church," the pastor says. "It has theological meaning and symbolism to it." He looked at St. John of God?s immense cornerstone, which wasn?t supposed to fit. Carved in Latin, the stone proclaims: "Built for the Greater Honor and Glory of God, 1918."

Then a solution appeared. Didn?t St. Raphael provide a solution to both Sarah?s and Tobit?s overwhelming problems? Now that cornerstone makes up a double one ? half of St. John?s is the foundation, and on top of it sits a second cornerstone carved with the name St. Raphael the Archangel and the date of blessing, Sept. 29, 2010.

"We?re building upon the faith of the St. John of God Church community as we?re building the new church of St. Raphael the Archangel," says Father Jamnicky.

Divine providence at work in this project also reflects Raphael?s words in Tobit 12:6: "Bless God and give him thanks before all the living for the good things he has done for you, by blessing and extolling his name in song. Proclaim before all with due honor the deeds of God, and do not be slack in thanking him."

Many former parishioners from St. John of God and St. Peter Canisius were at the cornerstone blessing to see their former churches being renewed this way.

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New and Old

The exterior side walls of flat stone are new, but built with foresight for future expansion of the present 900-seat capacity church. Already, the parish has nearly 600 families.

Father Jamnicky envisions that the walls can be expanded with wings ? "the wings of St. Raphael."

Besides the main shrine altars to our Blessed Mother and St. Joseph, there will be side shrines to St. Raphael and St. John the Baptist.

Plans call for an enormous statue of St. Raphael the Archangel on the piazza, along with statues of the other six archangels (see Tobit 12:15) on colonnades.

"This project from the beginning, including purchase of land, should end up at $14 million," says Father Jamnicky. "Now we have to raise money to complete the job."

Because of the national prominence, the pastor hopes for donations from people around the country who want to help preserve magnificent churches for future generations. He hopes this effort will be a model for other dioceses. Approximately $4 million is needed to complete the major phase in time for the dedication and consecration by Cardinal George scheduled for Sept. 29, 2013.

"We?re going to see the parish grow because people want to come here," says Jean Mulroney, a founding parishioner. "They appreciate what we?re doing. It?s a very traditional feeling ? what I remember growing up. It?s going to be a masterpiece."

As St. Raphael put it in Tobit 12:11, "One must declare the works of God with due honor." This church surely will.

Joseph Pronechen is the
Register?s staff writer.

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St. Raphael the Archangel Catholic Church

40000 N. U.S. Hwy. 45
Old Mill Creek, IL 60046
Phone: (847) 395-3474 StRaphaelCatholic.org
NewOldChurch.org

Source: http://feedproxy.google.com/~r/NCRegisterDailyBlog/~3/2O_LKKDahwM/st.-raphael-the-archangel-church-brings-blessing-and-honor-to-god

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Ranch Dressing with Eartha Kitsch: Hidden Danger for your Pets

I usually try to keep things pretty light over here but I wanted to post to get the word out about something. As you know, I love my pets like they're my kids and I know that so many of you do too. For some time now, I've been a member of a group that is fighting to get dangerous pet treats off of store shelves and when reflecting on seeing all of the sweet photos that so many of my friends post of their own pets on their blogs, I wanted to share some info with you.

Did you know that on the shelves of most retailers, you can find pet jerkies and treats that can not only make your pets horribly ill but can kill them? Sadly, it's true. Most vets and pet owners don't even know about this situation. Though word is leaking out, it's slowly leaking out - and that's just not good enough if you ask me. ?Of the known cases, 360 dogs have died and 2200 others are currently very ill from eating pet treats made in or with ingredients outsourced from China. And those are just the cases that are known about. There are no doubt countless thousands of other cases were pets have become sick and in many cases died and the owners do not know why.

Please take a moment to see what is the treats that your pets are eating. If they're from China, dump them. If they're made by Waggin' Train, Canyon Creek Ranch or Milo's Kitchen, then dump them. You may be saying, "They have to be safe! The government wouldn't let them be on shelves if they weren't." Unfortunately, that's not true. Most of you can probably remember news stories about people and pets dying from tainted foods that have come from China. There was a reason that this happened and it's because inspections and laws are not nearly strict enough. And in the case of these treats, the FDA does know about them but as they have not been able to specifically identify the ingredient or ingredients that is harming pets, they can not issue a recall. And quite honestly, they're not trying hard enough to. One manufacturing plant even refused to let them come in to inspect and still, their products are being shipped around the world for consumption by beloved pets.

Please take the time to watch this informative news story about why these treats are still on shelves:


If you or someone that you know are feeding your pets treats, please google "dangerous pet treats" and view the news stories in both video and written format. The word has simply got to get out. Thousands of pet owners have lost their pets and have seen them suffering in horrible pain and will never realize that it was from the jerkies and treats that they were giving to them out of nothing more than love.

Besides the news links, you can learn a lot more on this Facebook page:

And if you are feeding your pets a treat or jerky and can not tell if it was made in China or if it includes ingredients from China, the resources there can be very helpful in discerning the truth. Just click on the tabs on that top of that page for resources. And if you're in doubt, just post and ask. People are always glad to help there.?

If you'd like to sign the petition to help get these treats and jerkies pulled, please click here.?
This is not a lie nor is it propaganda. It's a very sad truth. Please learn what is in your pet treats and pet foods. We're the first line of defense in keeping our pets with us for long, happy lives. The focus is in a large part on chicken treats to a good extent, but experts are recommending that we do not feed our pets ANY food or treat products made in China - or with ingredients outsourced from China.

To date, there are also pet foods and treats that have caused adverse reactions and deaths that are not from China. Please check out the website Truth About Pet Food here. By using the tools on the left hand side, you can look up your pet's food and see if there have been any complaints on their site. You can also join their email list and they will send you notifications of any reports or recalls.?

Thanks y'all.

Until next time,

x's and o's,?

Eartha

Source: http://ranchdressingwithearthakitsch.blogspot.com/2012/09/hidden-danger-for-your-pets.html

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Video: Matthews: First presidential debate will be an important fight

No-hitter! Reds' Bailey brilliant against Pirates

Homer Bailey of the Cincinnati Reds threw the season's seventh no-hitter, beating the Pittsburgh Pirates 1-0 on Friday night. The seven no-hitters matches the modern record for most in a season, tying 1990 and 1991. There were eight no-hitters in 1884.

Source: http://www.msnbc.msn.com/id/3036697/vp/49218289#49218289

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শনিবার, ২৯ সেপ্টেম্বর, ২০১২

Obama-Romney debate challenge: handling the off-script moment

WASHINGTON (Reuters) - If history is a guide, Democrat Barack Obama will have a tough time in the first presidential debate on Wednesday, Republican Mitt Romney will be particularly aggressive, and both will risk committing a damaging gaffe if they wander off their talking points.

The 90-minute showdown in Denver - the first of three televised Obama-Romney encounters in October that will set the tone for the final month of the presidential campaign - will feature two experienced and competent debaters who are at their best in scripted settings.

Neither the Democratic president nor his Republican rival has ever seemed to enjoy the more freewheeling aspects of a candidates' debate, and both have said things during debates that became headaches for their campaigns.

Obama, known for soaring rhetoric and inspirational generalities in his speeches, suffered in some 2008 Democratic primary debates from a diffident and nuanced style that could make him seem flat and uncertain. His most pointed responses often seemed condescending or flippant.

Romney, who survived a grueling series of debates in this year's Republican race, often displayed an efficient and feisty style in rolling over his challengers.

But Romney also can seem stiff and awkward when challenged.

When frustrated, he can also make mistakes - like his offer to bet Texas Governor Rick Perry $10,000 over a disputed point during one Republican primary debate, a scene that was a reminder of critics' charges that Romney is an out-of-touch rich guy.

"They are pretty evenly matched as debaters," said Alan Schroeder of Northeastern University in Boston, who has written a history of presidential debates. "They both tend to be more intellectual than emotional, and they are both articulate and comfortable on camera. But they would both prefer to be in a more controlled setting."

The high-stakes debates - particularly the one on Wednesday, which will be moderated by PBS' Jim Lehrer and focus on domestic policy - could be the last chance for Romney to reclaim momentum from Obama.

The president leads his Republican rival in most national polls and in the politically divided "swing" states likely to decide the November 6 election.

Romney has taken frequent breaks from the campaign trail to practice for the debates, which could draw a television audience dwarfing the 30 million who watched his speech on the last night of the Republican National Convention last month.

The first of the three debates in the 2008 presidential race between Obama and Republican John McCain drew 52 million television viewers.

Debates rarely make a big difference in the final results of presidential races, but a strong performance can give a candidate a bump of a few percentage points in polls, said Mitchell McKinney, a political communications specialist at the University of Missouri.

"You don't normally see game-changer type moments in a presidential debate," he said. "But now the game is almost over, and this is Romney's chance. Can he take advantage?"

Both candidates are proven debaters, but have weaknesses that can be exploited, analysts said.

"If you are Romney, you want to figure out a way to get under Obama's skin, you want to see him get prickly," said Dan Schnur, an aide to McCain's 2000 presidential campaign. "If you're Obama, you want to be a little unpredictable and throw Romney off his script."

A CHALLENGE FOR OBAMA

Recent presidential debates suggest the first debate could be Obama's toughest.

Three of the last four incumbent presidents to seek a second four-year term - Ronald Reagan in 1984, George H.W. Bush in 1992 and his son George W. Bush in 2004 - suffered difficult first debates, although Reagan and the younger Bush won re-election.

The exception was Bill Clinton, a natural debater, in 1996. Clinton had defeated the elder Bush in 1992, and was a much sharper communicator than Kansas Senator Bob Dole, Clinton's Republican opponent in 1996.

"An incumbent president is used to having his way and being deferred to. He is not as used to being challenged," McKinney said. As a result, "they may come across as perturbed. Their job is to defend their record without becoming defensive."

That could prove tricky for Obama, who also will have to walk a fine line in acknowledging the nation's high unemployment rate and the economic difficulties faced by most Americans, while offering a more hopeful vision for the future.

During the 2008 debates, Obama sometimes sounded like the constitutional law professor he once was, exploring every angle of an issue in a rambling style. His staff says it is trying to curb those tendencies in debate preparations.

Obama was reminded of the danger of straying off message earlier this year when he punctuated a speech about the government help that business owners receive with the line, "You didn't build that."

Romney's Republicans called it an insult to business owners and made "We Did Build That" a theme not only of campaign commercials but the Republican convention.

Obama's most memorable 2008 debate gaffe came in what was widely viewed as an insensitive putdown of Democratic rival Hillary Clinton after a moderator questioned her likability.

"You're likable enough, Hillary," said Obama, who after his election appointed her as secretary of state.

Romney faces his own challenges on likability, and the trick for the former private equity executive will be to mount an aggressive attack on Obama without coming off as too cold, calculating or desperate.

"His problem is that people don't believe what he says," said Democrat Doug Hattaway, an aide in the presidential campaigns of Al Gore in 2000 and Hillary Clinton in 2008. "He delivers the lines fine, but the punches don't land the way they would if he was trusted more, so he comes off as more scripted."

During the primary debates, his offer of a $10,000 bet to Perry was not Romney's only out-of-touch moment.

During a debate in Nevada, he countered an attack on his use of a lawn service that employed illegal immigrants by saying that he had told the company, "I'm running for office, for Pete's sake, I can't have illegals."

ROMNEY'S GAFFE PROBLEM

On the campaign trail, Romney has unintentionally reminded voters of his wealth and privilege with comments about his friendship with NASCAR owners and his wife Ann's Cadillacs.

In what could be a turning point in the campaign, Romney was secretly recorded at a private fundraiser telling wealthy donors that the "47 percent" of Americans who do not pay taxes are "victims" who depend on the government for handouts and probably would never vote for him.

"Romney has shown a greater facility for gaffes and missteps, obviously," McKinney said.

Even so, Romney - who participated in more than 20 debates in the 2012 primaries and more than 15 during his unsuccessful run for the White House in 2008 - will be the most experienced presidential campaign debater ever to appear in a general election debate, McKinney said.

Romney will have far more camera time and a much bigger audience in a one-on-one debate with Obama than he did during the crowded primary debates. Analysts said he would need to articulate a sharper vision for the nation and avoid looking like he is merely trying to score debate points at every turn.

Gore learned that lesson the hard way in 2000, when he seemed to win the verbal jousting with George W. Bush but turned off viewers with his impatient demeanor and exasperated sighs when Bush was talking.

(Editing by David Lindsey and Peter Cooney)

Source: http://news.yahoo.com/obama-romney-debate-challenge-handling-off-script-moment-005015487.html

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Tips to Manage Anxiety - My Food 'N' Fitness Diaries

Hi Food N? Fitness Diaries readers! My name is Kristi and I blog over at lifesprinkles which is my little space on the internet where I write about living a healthy, balanced life inside and out.

photo 1

My blog shares details of how I balance my life as a veterinarian living with my three dogs, Eddy, Alan and Jelly Bean.

Photo 2

(They?re a handful for sure, but I love ?em!)

I also talk about my love of good food and share healthy recipes such as my recipe for peanut butter cookie iced coffee <? one of my faves! :)

I?m so excited to have the chance to guest post for Ashley! When I saw her breakup letter post on anxiety and how many of you responded saying that you?ve dealt with similar anxiety issues, I knew it was a subject that I wanted to tackle. I?ve experienced my fair share of anxiety over the years and through a little trial and error, I?ve learned some tricks on how to manage it. So much of anxiety is about the need for control over an unknown situation or outcome ? you?re presented with a situation and your mind plays out all the possible scenarios that can occur and how you might handle each one in an effort to make you feel safe. While that can be good to a point, the unfortunate byproduct is a lot of stress and needless worrying. Let?s face it, we?re all going to be faced with anxiety from time to time, but that doesn?t mean it has to have a huge effect on your well being. So here are my tips!

Tip # 1: Turn anxiety into action. The next time you find yourself feeling anxious or worrying over something, ask yourself, ?Is there something I can do about it?? If the answer is yes and you can actually turn your anxiety into something productive (like creating a budget instead of blindly worrying about your financial situation, for example) then do it! If the answer is no, then let it go and move on.

Tip # 2: Find a healthy outlet. Talk to a friend, go for a run or get in the kitchen and cook something. Anxiety can create a lot of pent up energy and sometimes just getting all that nervous energy out can do wonders. When I?m feeling particularly anxious over something specific I like to call a good friend to hash it out. Having someone else weigh in with their opinion and advice usually really puts things into perspective and allows my anxiety to dissipate in a healthy way.

Tip # 3: Stop comparing yourself. I know, I know, easier said than done. In today?s world it?s so easy to compare ourselves to others but doing so can cause a lot of unnecessary stress and anxiety. The truth is that, if you look, you can always find someone who seems to have it better off than you do but, when it comes to life, everyone goes at their own pace and there is no right or wrong. What one person ?lacks? in one area they make up for in another and no one is perfect. Learning to accept yourself for who you are and where you are right now can ease a lot of anxiety and create a happier life overall. When I find myself making comparisons or feeling a little more down on myself than usual I?ll often start keeping a gratitude journal for a few days. After I spend a week or so starting each day by listing three or four things I?m grateful for I can usually feel a major shift in my attitude. I know it sounds corny but try it, trust me! :)

Tip # 4: Stay in the moment. So much anxiety stems from fretting over the future or worrying about the past. If I find myself experiencing anxiety over some future event I like to ask myself if there is anything to truly feel anxious about in this moment (Is there a dinosaur chasing after me? Is the ceiling caving in?) Nine times out of ten the answer is no.

Tip # 5: Give yourself a break. If you?re a go-getter or a bit of a perfectionist like me you probably like to be constantly on the go, taking on new challenges and checking things off of your to-do list. In the past, I?ve found it nearly impossible to sit still, feeling like I have a million things to do at any given moment. It?s taken me years and lots of practice to be able to learn to just let go and relax (I still struggle with it at times) but I do it by reminding myself that not only is it ok to relax on a regular basis, it?s actually healthy and necessary.

I hope you?ve found my tips to be helpful! Thanks to Ashley for inviting me to guest post and thanks to you all for reading! Feel free to pop on over to my blog and say hello anytime ? I love hearing from new people! :)

Kristi

Question: How do you manage anxiety? Any tips of your own to share? And, yes, diving head first into a bar of chocolate is a completely acceptable answer. ;)

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Source: http://www.myfoodnfitnessdiaries.com/2012/09/28/tips-to-manage-anxiety/

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Butterflies' astounding tale revealed in 3-D movie

A new movie is bringing to theaters the tale of the discovery of monarch butterflies' astonishing migration ? a journey that remained shrouded in mystery up until the 1970s.

Based on a true story, the 3-D film "Flight of the Butterflies," which will be shown at IMAX theaters, chronicles the groundbreaking work of scientist Fred Urquhart, a man who spent many years trying to figure out where the iconic butterflies went during the cold winter months. They simply seemed to disappear.

Yet Urquhart's investigations ? and his invention of the first butterfly-tracking tags ? eventually uncovered a tale so strange it seemed more like fiction than fact.

  1. Science news from NBCNews.com

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      Science editor Alan Boyle's blog: If your Web browser told you that your online reading habits leaned toward the conservative or liberal side of the political spectrum, would you seek out more diversity?

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    3. Tired of killing, tribe resorts to old traditions
    4. China volcano shows signs of unrest

It turns out that the dainty insects fly thousands of miles, from Mexico to the northern United States and Canada, and then back again, all over the course of about four generations.

Their story begins in a single swath of pine forest in central Mexico, where the butterflies spend the winter months clinging to the trees by the millions, barely moving, stuck in a sleepy torpor.

Come springtime, the monarchs begin to stir. They mate, and then begin to fly north. Over the course of several generations they travel through Texas, the Midwest, New England and still farther, until they alight on milkweed plants growing in the farthest reaches of their northward journey. This final generation of north-flying butterflies lays eggs, and then dies.

Then, the generation of butterflies born at these highest latitudes turns southward, and flies hundreds and hundreds of miles ? retracing the paths of their parents, grandparents and great-grandparents ? all the way back to that patch of Mexican fir forest.

It is still unknown how this long-lived "super-generation" of monarchs knows to make the long journey home to a land they've never seen.

Thanks to the immersive 3-D Giant Screen environment, audiences can see intimate details of this astonishing journey. The film offers an up-close look at the metamorphosis from egg to pupa to caterpillar to butterfly, along with stunning footage captured in the butterfly forests of Mexico. [ Video: See the movie trailer ]

Although the film is an uplifting one, the story of the monarchs' struggle is tinctured with tragedy.

Monarch populations have faced significant declines over the last two decades, hit hard by a steep reduction in milkweed across North America. Milkweed is the only plant upon which the butterflies lay their eggs. Due to herbicide use and farming practices in the United States, milkweed has disappeared from some 140 million acres in the last 10 years.

Box-office money from the film will help fund butterfly conservation efforts, according to a statement from the production company.

The 3-D, big-screen film "Flight of the Butterflies" opens in select theaters in the United States and Canada on Oct. 1, and will continue to roll out at additional theaters into 2013.

For more information on the film, visit this site.

Follow OurAmazingPlanet for the latest in Earth science and exploration news on Twitter@OAPlanet. We're also on Facebook & Google+.

? 2012 OurAmazingPlanet. All rights reserved. More from OurAmazingPlanet.

Source: http://www.msnbc.msn.com/id/49219062/ns/technology_and_science-science/

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For voters ten years is a short time in politics | The Times

We experts obsessed with the latest Westminster story can lose sight of what?s really important to most people

When observing politics, is it possible to absorb too much?

The 19th-century French political theorist Joseph E. Renan was scathing about his countrymen?s shallow grasp: ?The ignorance of French society?, he remarked, ?gives one a rough sense of the infinite.? Our English essayist William Hazlitt took a different view. ?You will hear more good things on the outside of a stagecoach from London to Oxford?, he wrote, ?than if you were to pass a twelve-month with the undergraduates, or heads of colleges, of that famous university.?

Hazlitt?s essay was entitled The Ignorance of the Learned. I?ve been thinking about it

Source: http://www.thetimes.co.uk/tto/opinion/columnists/matthewparris/article3553031.ece

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শুক্রবার, ২৮ সেপ্টেম্বর, ২০১২

WRITING ON THE ETHER: Discoverability ? The Maiden Voyage ...

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

  1. DBW Discoverability: The Maiden Voyage
  2. eBook Pricing: Help Support Jo Rowling / Owen, Tait
  3. New Moves and Models: Rogue & Brightline / Shatzkin
  4. Libraries: Fingers Pointed / Gonzalez
  5. Penguin Sues Authors: Your Advance, Please
  6. Conferences: Friedman at LitFlow in Berlin, and more
  7. Books: Reading on the Ether
  8. Last Gas: Saltwater Nooks? / Reilly

?

Suppose you knew nothing about publishing today. (Blissful thought, isn?t it?)

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaWhat if you walked into Digital Book World?s (DBW)? Discoverability and Marketing Conference this week, sat down in New York?s spacious Metropolitan Pavilion with its gleaming-shipboard floors, and spent two days with us?

Hashtagging #DBWDM with the best of us on deck.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaYou might have come away from Monday and Tuesday?s conference with an admiration for our industry professionals? capacity to withstand?confusion.

You might even think we enjoy it; eagerly checking our box lunches to see if any good confusion is in there, scarfing it down with the pasta salad, asking for more.

Because that?s what we discovered at Discoverability ? we discovered there?s a lot of confusion about how to get there from here.

Febreeze and Angry Birds will help us understand how books are sold @? #DBWDM Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Rich Fahle

You know Rich Fahle of Bibliostar.tv and Astral Road Media, right? He?s a videographer and works in author marketing. He regularly tapes on-site conference conversations for Digital Book World.

In a DBW Expert Blog Post, Discoverability Tools and the Writer?s ?Fight for Time,? Fahle has this? observation about the confab:

This, finally, is the important next phase of the digital transition?the industry is ready to address discoverability with its full attention? Those focused discussions?(are) possibly the best news to come out of the conference.

Fahle?s concern in his post is on writers. But the whole community of publishing is at sea until it can sort out the pivotal problem of how you make a book discoverable when, as Laura Dawson tells us, there are 32 million active titles in Books in Print.

I?m going to propose here that the Discoverability and Marketing Conference didn?t quite get it ? or didn?t always get it, let me put it that way. As Fahle writes, the best thing is that it happened at all. And plenty of good experiences in the conference?s debut will mean an even better gathering the next time.

Perils of Twitter: I took a mid-afternoon nap, and dreamed I was at #DBWDM. Woke up very confused? I blame @.

?

Don?t get me wrong.

  • I?m not saying that this wasn?t a valuable conference. It was.
  • I?m not saying it was badly put-together. It was not.
  • And I?m certainly not saying it was presented by anything but great folks with a good idea and a lot of talent and hard, long work ? if anything, I was lucky to be part of the team, as I live-tweeted and wrote about the confab.
Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Kate Rados

No, what I?m saying is that host Kate Rados, DBW Community Manager Gary Lynch, DBW Editorial Director Jeremy Greenfield, and their many colleagues created a conference the very makeup of which reflected the confusion with which a transition-traumatized industry is facing this problem.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Rick Joyce

After all, that?s what Perseus? Rick Joyce told us in his fine opening keynote on Monday:

If you came here looking for a map, good luck.

Your GPS is useless this time. To follow these trade routes, we have to find them first. And in that regard, the exhilarating opening block of presentations in the conference on Monday ? as I wrote in my Day One wrap for the DBW Expert Blogs ? was right on the money.

Joyce?s curtain-raiser, ?The Next Wave of Discoverability,? was themed on Old World exploration and it included these gems, which I?m drawing from my tweeterie:

  • Context Optimizers, ?tools yet to be invented.? We must enhance metadata with new categories, reinvent browsing.
  • We need to ??Understand the Natives??what seems to motivate anybody?..connect, collect, compete, accrue, assist??
  • Needing ?new instruments,? Joyce says we?re trying to find ?assets that are built to travel (as) behavioral enablers.?
  • Assets that travel include ?links with headlines, images, personalization, humor, inspiration?authenticity.?
  • The final New Territory is Big Data: ?At any given moment 1% to 2% of all pages on #book-retailer sites are down.?

For its eloquence and point of view, Joyce?s presentation was never topped during the conference?s two days. In the easy glow of hindsight, I can say now that I?d love to have seen Joyce return with a final, shorter observation on what we?d seen and heard in the two days. This excellent opener deserved a benediction.

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And there were more strong entries from other folks to follow, high points throughout the two days. By midday Monday, however, hints at the confusion were starting to show in our own experience in the room. And by Tuesday, the conference was ? nobody?s fault, mind you? adrift in a slow current that felt almost as baffling as our over-arching theme.

Partly the effects of fatigue, of course, and partly the product of a low-energy presentation or two, things felt more scattered than conclusive as we finished up.

The last sessions seemed to be ?all over the place,? one attendee put it. Nothing fell apart, by a long shot. But it was as if we lost our breeze and the good ship DBWDM was idled in the calm.

Sharing the #DBWDM love-glow with the team: We?re crashing ways to incorporate more images/video content into our work.

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Do you know the nautical term ?tacking?? Not tacky. Tacking is zigzagging, a pattern a sailor might use to take advantage of a wind, changing direction with the helm alee.

This conference did a lot of tacking in its two days. That?s not necessarily bad. It just requires your crew to know where they?re going with each shift.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Kelly Gallgher

We veered mainly between brightly informative conceptual overviews to course-like instructional sessions. Not a thing wrong with either. It was the juxtaposition that was a little hard to read.

There were the bracing data arrays of Bowker?s Kelly Gallagher (whom we?ve just learned is headed for Ingram ? congratulations, Kelly) and Google?s Gavin Bishop. And then there was a? presenter telling us what happens when you start a tweet with an ?@-symbol? handle. If you don?t know about that use of the ?@-symbol? ? it?s the ?reply? protocol ? that?s OK, don?t feel bad. But in a Manhattan conference of professionals in publishing and/or marketing, that?s an awfully basic fillip of one social media platform.

Rados ran a nice, tight ship, agreeably moving things along precisely on time. And the parade of presentations went off with precious few technical glitches, also no mean feat.

And fanned by the efficiency with which Joyce sustained his keynote metaphor ? our need to brave terra incognita and search for new answers ? we had two very valid, major winds of trade, if you please, cross-cutting the conference:

  1. Theoretical and/or conceptual issues of publishing?s response to a content-drowned market; and
  2. Technical approaches to online procedures in modern marketing.

Even within the second group, the more technical presentations, we tended to veer from the open water of sophisticated schooners to the paper-boat shallows ? from glimpses of the scope of what?s out there to handy-but-basic material.

Come, shall we tack?

huge congrats to @ on joining Ingram!

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Marshall D. Simmonds

Schooner: This is a keenly domesticated geek, the Greystoke of ?Authorship and SEO.? Marshall Simmonds told us not to ignore Google+ because the wider Google-verse is integrating so many of its assets there. Our social graphs sailed when he quoted Othar Hansson: ?We know that great content comes from great authors.??

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Jessica Best

Paper Boat: She is a vivacious and well-dressed presenter. And Jessica Best?s ?Back to Basics: Email Marketing Still Works!? made the most of that exclamation point: ?Your email should be permission based,? she said, and she?s completely right. But somehow we?d tacked over to workshop mode ? from principle and precept to the special needs of mobile emails: look out for the ?fat thumb? of the recipient.

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Dan Lubart

Schooner: Dan Lubart and Angela Tribelli of HarperCollins make ?team teaching? interesting again. They brought a competent, shared delivery to? ?Marketing Analytics: You Can?t Grow What You Can?t Measure.?

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Angela Tribelli

Among the best messages delivered in this survey of philosophy:

  • ?Dig Deep ? or why creatives need to sit with quants,? and
  • Prepare to be surprised,? because If you go into analytics with bias, you?ll see only what you want.
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Clinton Kabler

Paper Boat among the Schooners: Clinton Kabler of BookRiot has the drop on Neil Gaiman and Margaret Atwood. There?s nothing here at the Ether but highest regard for His Sandmanfulness and for The Great Lady Who Tweets, I love both writers. But, dude, Kabler showed us how neither of Gaiman nor Atwood has a ?buy? button on her or his home pages. Get out, right? But it?s true. I clicked over and looked.

From my tweeterie: ?What do you anticipate achieving with this landing page??You?ve got about two seconds of their attention.? And he?s right.

Kabler was an instant hybrid in our little regatta here. He came in with some schooner-class observations, but operated (in the conference?s setting) in the workshop/paper-boats mode, starting with that overlong title for his presentation, a bit of titular verbosity shared by many presenters in this show: ?Creating Landing Pages That Don?t Suck: Converting Click-Throughs to Buyers.?

Note for future confab presenters everywhere: Your title need not be a Kindle Single.

Let me show you how close Kabler came to getting us into deeper waters of healthy debate in ethics, efficacy, or both:

What bundling (ebook + print book) does is?destroy the correlation users have between value and price.

That statement involves the ?default bias? with which marketers can drive consumers to choose the ?best value? option among prices. ?Destroying the correlation users have between value and price,? for some, is a pretty questionable pastime. Presented as a commercial coup, it might leave a bit of guilt gnawing at your conscience.

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Fauzia Burke

It was FSB Associates? president Fauzia Burke who, at lunch Monday, was the first I heard to renounce such marketing modes as something some of us feel is incorrect and/or at the least unnecessary. We?d glimpsed a grand, worthy debate there, thanks to Kabler, standing as we do on the edge of a flat world suddenly gone round in marketing.

But instead of entering a conference forum that could test such? considerations of what?s right and what isn?t (and who says so) , we were off again that afternoon, on a series of associated topics.

We?d missed the chance Kabler had held out to us to explore the white-sand beach that lies between Discoverability and Marketing.

But for Kabler?s part, even within the crass cartography of such salesboy technique, we must credit him for making something more of his session than it might have been. I like him for that.

Add a like button, post more photos, reply to every comment to quickly increase FB reach #DBWDM @

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Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaPaper Boats: In a purely praiseworthy effort to include authors in the program, the conference presented Elle Lothlorian and Erika Napoletano in the mix, and the organizers are to be commended for that.

It turns out that these two writers? presentations turn on some very negative experiences.

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Elle Lothlorian

Lothlorian has attracted condemnation from some for her practice of engaging with negative review-writers:

My goal is to make it right, treat the customer the way they should be treated when not liking the product.

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Erika Napoletano

Napoletano pictures herself as a poster redhead for the publicity support she believes publishers don?t provide authors:

Authors believe their publishers are partners?

?only to find this may not be how a publisher sees it.

Both these handsomely ambitious, committed, publishing writers opened with somewhat rambling expressions of their displeasure at how they?ve been treated, either by critics of their reader relations or by publishers? publicity efforts (or lack thereof). And their complaints seem valid and understandable.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaBut ?look how badly I?ve been treated? doesn?t engender a lot of audience support in any setting, not just in a publishing arena.

And while coarse language may seem a fun way to offer one?s fiery-redheadedness to an audience of peers gathered in a professional conference in New York, it actually doesn?t play that well out in the house.

Someone referred later to this as ?colorful.? I?ll go with that, too.

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Schooners, quickly: Among more of the stronger high-view presentations at DBW?s Discoverability and Marketing, the standouts included:

  • Gavin Bishop?s ?How Searchers Become Readers: Audience Insights from Google? (the lead on a coming white paper about search as a gateway to for consumer interest): Google?s study shows some 1.5 billion searches each year related to books.
  • Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

    Mike Grehan

    Mike Grehan of ClickZ?s ?The Future of Digital Marketing? I?m told is a 45-minute presentation compressed into 30 minutes. That?s too bad because the breathless speed at which Grehan raced through it left a lot of it hard for the attentive crowd to catch, and this was good stuff, I?d love to have heard more. ?We move away from ?influentials,?? he said, ?and start to focus on small groups of connected friends.?

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    Jon Fine

    Jon Fine?s fine presentation from Amazon, ?Secrets to More Effectively Marketing and Promoting Your Books on Amazon? contained only one real secret, it seems (or at least one bit of info few of us had heard) ? that Facebook elements will ?soon? be added to author pages. Sounds like yet another smart move among the industry?s largest apparatus of smart retailing moves. And I want to congratulate DBW on having both Fine and B&N?s Sasha Norkin on the program. In terms of presentational presence and informational value, there was no comparison who was the stronger, but the presence of both companies onboard gave us the conference its even keel. Good programming.

Fine is a thoroughgoing asset to his company. He presents without snark or hubris Seattle?s formidable assets, made available to some 40,000 publishers. He spoke of how authors are considered ?the other customer? because of their importance to the operation. Of everything heard in the conference, Fine?s statement may have been one of the most meaningful to the topic in terms of discoverability:

For better or worse, Amazon has become the common ground for publishing.

So, @ and I are starting a band called ?Milkshake in My Fanny Pack?

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One fine paper boat: Corey Hartford?s ?Marketing Results via Keyword Research? made the F+W home team look even better (as if it needed help).

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Corey Hartford

Here, we were squarely in workshop/how-to mode, yes. But put aside the seeming friction between such sessions and more conceptual presentations, and what you have is a winningly devoted master of metadata.

He?s hardly the only presenter from DBWDM who could use some stage-presence coaching. In any field, the experts may not be the most natural front people. But in Hartford?s case, this was no problem because the guy?s sheer love of his keywords and how he makes them dance was a pleasure to see in action.

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Richard Nash

Schooner, explained: Tucked into the second day?s afternoon was a chat led by Greenfield with GoodReads? Patrick Brown and Small Demons? Richard Nash. In that conversation, we got a succinct and useful delineation from Nash about Small Demons and what it?s meant to do.

While the point of GoodReads, of course, is to connect books with other books that readers may enjoy and want to share, Nash said the point of Small Demons is to connect books with other parts of our culture, to draw those lines of reference and revelation that enrich our understanding of a ?storyverse? (his phrase) that goes beyond our books and deep into our lives.

https://twitter.com/BublishMe/status/250294727763693568

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And in wrapping this wrap, I want to point out to you the importance ? in our industry?s storyverse ? of the Discoverability and Marketing Conference?s newness. There are pitfalls in creating new events of this kind, as any producing organization can tell you.

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Gary Lynch

I spoke in May for the Ether with DBW Community Manager Gary Lynch about his plans and concepts for this new vessel from F+W Media on our annual journey of major publishing conferences.

I liked his candor:

There?s always a risk when you launch a new event on a subject that?s still very much in the early stages of acceptance in the market. If you do it too soon and the market doesn?t think they need it, then the conference doesn?t work. If you wait too long, then competitors fill the void and your conference becomes a ?me too.? My sense is that our timing is spot-on.

Lynch?s sense for timing, clearly, is right.

And if the organization of the conference seemed to lurch at times between the ?tutorial?-style sessions he had envisioned in the spring and the 30,000-foot overview presentations that to me seem more useful at this point, I can?t help but feel that getting this critical component of the digital dynamic, discoverability, squarely onstage as DBW did was an important, worthy, and salutary exercise.

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Joe Pulizzi

And some of the best insights moved fast, the program so rich that catching it all was tough.

Joe Pulizzi of Content Marketing Institute, for example, captured a lot of attention with his fly-by question about why publishers aren?t the ones platforming. He called the current model flawed ?? authors madly platforming, shouldering ever greater loads of PR and marketing burdens while writing less and less.

And he asked publishers, rhetorically:

Why don?t you get authors involved in YOUR platform?

https://twitter.com/DeidreKnight/status/250294254704930816

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As part of his own conference coverage, DBW?s Greenfield wrote Book Discovery Landscape Becomes More Complicated as Reader Behavior Fractures, based on? Gallagher?s presentation from Bowker, ?Looking Beyond the Book.?

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Bowker Market Research, from Kelly Gallagher?s DBWDM presentation

Gallagher deftly drove home for all of us just how complex this moment is in book discoverability today.

During his presentation, he was tweeted saying:

How do tablet owners discover books? We find that an excerpt becomes very important for tablet owners.

How do overall readers discover new ebooks? Again, the excerpt online is a key but also an author site, as well.

A female YA reader, 30-44, relies on social network tips, a teaser chapter in a print book, and online retailer recommendations.

And as Greenfiled writes it:

Tablet owners discover new books through free excerpts about 15% of the time; but readers of young adult fiction discover new books through the same way about 6% of the time. So marketers of young adult fiction have a lot to think about when they want to reach readers who read on tablets.

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Jeremy Greenfield

Or try on this challenge for marketers, see how it suits you (this is Greenfield again):

A 27-year-old female romance reader from suburban Indianapolis who reads on a tablet computer but spends most of her time browsing the Web on her laptop versus a 43-year-old female romance reader living in Los Angeles who reads and buys exclusively on her e-reader. They?re both romance readers and female, but couldn?t be more different otherwise when it comes to how they discover and read books ? and reaching them takes different marketing tactics.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaThen look at how blogger ?Ellen? at Word Thief writes up what struck her from Jon Fine?s presentation, in her post Digital Book World: Books vs. Everything Else, recalling his line:

?It?s not about Print vs. Digital. It?s about Books vs. Everything Else.?

Ellen goes on to write:

So our real enemy is not the e-readers popping up in every direction. Our real enemy is every other activity that distracts people from reading nowadays: TV, movies, video games, Facebook, the internet, blogging (ha), etc. Later in the day, Charles Duhigg gave a talk on ?Using the Power of Habit to Market and Sell Books.? His thesis, briefly?

Angry Birds is your biggest competition.

I miss being at #DBWDM ? where people understood the jargon and didn?t just throw around buzzwords.

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As for my desire (this is just my opinion) for a more conceptual understanding of what we need and want in discoverability, over at Harvard Business Review, Irfan Kamal writes in Metrics Are Easy; Insight Is Hard:

It isn?t uncommon to see reports overflowing with data and benchmarks drawn from millions of underlying data points covering existing channels like display, email, website, search, and shopper/loyalty?In contrast to this abundant data, insights are relatively rare. Insights here are defined as actionable, data-driven findings that create business value.

That?s the seaworthy promise of DBW?s Discoverability and Marketing Conference in its next iteration.The promise, and the challenge.

No conference can be all things to all people, and the more brightly a line is drawn around what?s wanted in a given confab, the more assuredly it will draw its audience, its speakers, and its conclusions. In that world of abundance our friend Brian O?Leary loves to tell us about, I believe that the victory belongs to the selective, the discerning, and the focused.

DBWDM has had a fine start, something to be really proud of. I?m so glad I was there on the first outing.

And now, it?s time for it, too, to take to the higher seas. I think there?s a good chance that if some smart decisions are made and honored, this conference will, itself, be an admired schooner in our annual fleet of confabs.

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If you?d like to look further into issues of discoverability and marketing in the industry! the industry! consider joining the free webcast on October 4 at 1pET / 10aPT / 1800BT for the Bowker Consumer Presentation on ?Beyond the Book ? Marketing in the Right Place at the Right Time,? presented by DBWDM.

Information and free registration at Free Webcast: How Social Networks and New Media Are Changing the Ways Readers Discover New Books.

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In the US? What?s that globally? RT @: B&N?s @: Barnes & Noble now 30% of the e-book market #DBWDM

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Why is the ebook edition of J.K. Rowling?s new novel, ?The Casual Vacancy,? $17.99? Thank the fact that publisher Hachette is in a sweet spot between the ebook settlement?s approval and the time that it actually takes effect at non-Apple retailers.

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Laura Hazard Owen

Yes, Laura Hazard Owen at paidContent expertly parses the pricing on JK Rowling?s new ebook,The Casual Vacancy, as it Hachette releases it to the digi-verse.

In Why JK Rowling?s new ebook is $17.99, Owen ? with a nod to attorney and Dear Author blogger Jane Litte for some assists ? writes it this way:

The settling publishers have longer to terminate agreements with other retailers (than Apple), like Amazon: ?Starting 30 days after the Court enters the proposed Final Judgment,? they may terminate those contracts??as soon as each contract permits? (i.e., when it expires), or the retailers can terminate the contracts on 30 days? notice. That adds up to about sixty days of wiggle room.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaAnd as luck would have it for Hachette, that wiggle room includes the release of La Rowling?s eagerly awaited new aria.

In the meantime, Hachette?s in a sweet spot where it?s no longer limited by Apple?s price bands, but non-Apple retailers like Amazon also aren?t allowed to discount its books. So if you want?The Casual Vacancy (now) you?ll be paying $17.99.

Owen includes the caveat that should Apple now be on a new contract with Hachette, it could discount ? and Amazon and other retailers might then be able to discount, as well.

But even more interesting, Owen includes a footnote to get at the usual emotionals around such issues as this:

I?m aware this post is likely to engender a lot of ?greedy publishers? comments. The fact is that the ebook pricing settlement incentivizes publishers to set higher ebook list prices. Depending on the new contracts that Hachette works out with retailers, there may be little difference between the money that Hachette gets from?Casual Vacancy sales now and the money it gets once those new contracts are enacted.

J.K. Rowling?s new book on Kindle: Literally unreadable http://t.co/NcAFegqm (via @) wow how can they screw it up so badly :)

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And if you?re eager for early reviews, Theo Tait is out at the Guardian (which also has one of only two reviews Rowling did prior to the book?s release).

Tait does address the ?Harry Potter and the Miraculously Unguarded Vagina? joke. One probably has to. And then he goes on to deliver himself of an opinion you?ll have to read for yourself, I won?t tip it here, other than to note that he uses the odd phrase ?artificial contrivance.? I?m wondering how many times one encounters a natural contrivance.

Perhaps we?ll find out in Rowling?s book.

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On the internet, everyone knows you?re not funny.

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Two new partnerships announced last week suggest the emergence of new commercial models for publishing.

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Mike Shatzkin

Mike Shatzkin, has a followup to comments he?s been making since 2007 about what he called then ?The End of General Trade Publishing Houses.?

He goes into his telling new essay, New publishing companies are starting that are much leaner than their established competitors, to size up the new Diller-Rudin Brightline announcement and the Movable Type Management initative, The Rogue Reader (currently in soft-launch beta), which we introduced last week in WRITING ON THE ETHER EXCLUSIVE: ?Rogue? Authors on a New Route.

The publishing ambitions here are quite different, but the point they make about the direction of publishing?s future are very much the same.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaWhile pointing to the Diller-Rudin-Coady operation?s ability ?to compete with major publishers for major books,? he rightly contrasts The Rogue Reader project of Jason Ashlock and Adam Chromy for its entrepreneurial dexterity in ?a young and developing literary agency.?

The message here is that we see a similar answer coming from the opposite ends of the continuum of investment and power of what the genesis of a successful future publisher might look like. Both an ambitious well-funded highly-commercial list headed by a publishing veteran and fledgling authors publishing in a niche under the direction of a young entrepreneur with much less seasoning are being launched on new publishing platforms which have copious capabilities to do digital publishing efficiently.

A clarification occurs in the comments under Shatzkin?s good piece ? there, Ashlock echoes the point he made in our piece, that the Rogue authors are self-publishing as part of a collective curated by Ashlock and Chromy.

But Shatzkin says very well where the trend can lead:

We are getting closer to the day when all a publisher really will need to ?own? is the ability to acquire and develop good books and ways to reach the core audience for them persuasively and inexpensively.

And the other side of that coin has to do with author-initiated versions of this kind of formulation. In time, more variants on these models may involve an authorial direction of? publishing functions hired as needed.

Even in terms of the place of print in the future, Shatzkin sees the same mechanism others are understanding:

These new publishers can treat the diminishing print-in-store marketplace as a bit of an afterthought because there are more and more sources from which to purchase those capabilities for as long as they are needed.

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The AAP?s response to ALA?s open letter to publishers re: ebooks is fascinating for what it DOESN?T say.

That?s the Association of American Publishers and the American Libraries Association.

As usual, they?re not happy with each other. This time things are a bit more strident. And in Dear Libraries: No more free handouts for you freeloaders! Guy LeCharles Gonzalez ? former Ether sponsor and an employ with Media Source/Library Journals ? picks up on the latest exchange, taking issue with the implications he sees in the AAP?s widely decried letter.

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Guy LeCharles Gonzalez

He cites this passage from the publishers? letter:

Publishers and local libraries have had a lifelong partnership dedicated to increasing literacy and nurturing the love of reading. The publisher members of AAP provide libraries with innumerable free resources, programs and services ? all designed to serve their cardholders, inform their librarians and sustain the vitality of their institutions.

And Gonzalez then follows up, emphasis his:

Based on that, you?d think publishers view libraries as social marketing endeavors, making zero reference to the fact that libraries BUY BOOKS, and that a significant percentage of patrons who borrow also BUY BOOKS.

Critics hammer JK Rowling?s ?Casual Vacancy.? Will it earn back its (rumored $7 million) advance? http://t.co/YBlLJMsY

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If you need to catch up on all this, Gary Price at InfoDocket can help you.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaHere is a part of Monday?s open letter from ALA chief Maureen Sullivan, in which she writes, emphasis hers:

If our libraries? digital bookshelves mirrored the New York Times fiction best-seller list, we would be missing half of our collection any given week due to these publishers? policies. The popular ?Bared to You? and ?The Glass Castle? are not available in libraries because libraries cannot purchase them at any price. Today?s teens also will not find the digital copy of Judy Blume?s seminal ?Forever,? nor today?s blockbuster ?Hunger Games? series.

Sullivan?s intent seems to be to push the long-running standoff between libraries and publishers on ebooks to something of a head:

We librarians cannot stand by and do nothing while some publishers deepen the digital divide. We cannot wait passively while some publishers deny access to our cultural record. We must speak out on behalf of today?s ? and tomorrow?s ? readers.The library community demands meaningful change and creative solutions that serve libraries and our readers who rightfully expect the same access to e-books as they have to printed books.

The publishers? side was, in a phrase, not amused, referring to Sullivan?s letter as ?a harshly critical open letter to the US publishing industry about e-lending.?

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaThe AAP, as trade organization representing some 300 publishers, writes back ? and note the reference at the end of this passage to a caution about ?antitrust restrictions?:

Publishers support the concept of e-lending but must solve a breadth of complex technological, operational, financial and other challenges to make it a reality. Each publishing company is grappling individually with how to best serve the interests of its authors and readers, protect digital intellectual property rights and create this new business model that is fair to all stakeholders. And while the 9000-plus library systems? non-profit status permits them to convene, debate and reach consensus on these issues, commercial publishers cannot likewise come together due to antitrust restrictions.

And the publishers? side signs off with regret about the sentiments of the libraries? camp:

At a time when individual publishing houses are more actively engaged than ever in exploring viable solutions to e-lending, we are disappointed that the new leadership at ALA chose this path, with this particular timing, to criticize those efforts.

What may be in the offing here is an effort by the library community to take the ongoing crisis public ? or, at least, more public than has been done so far, in order to pressure more movement from the publishing contingent. It?s likely, after all, that libraries, rather than the publishers, will enjoy the favor of the public in almost any outcome.

Ugh. ?Limn,? along with the verb ?keen,? is one of the most annoying words ever: http://t.co/j5CfnWiw

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As we continue to watch things develop ? talks have been going on since last winter ? Andrew Albanese at Publishers Weekly in Macmillan Poised to Test Library E-book Model has this:

Macmillan officials have confirmed to PW that the publisher has developed a pilot project that would enable e-book lending for libraries?a potentially major development. However, details of the pilot remain undisclosed.

There?s hardly a sense of big smiles and high fives anywhere, though. Text from Macmillan, quoted by Albanese, reads:

We are currently finalizing the details of our pilot program and will be announcing it when we are ready, and not in reaction to a demand.

Good times.

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@ Fiction trailers have to compete with Hollywood trailers in quality. Not cost effective ROI #DBWDM @ Honey, I?m not talking about fiction book trailers. You are. Why are you dead set on embroiling me in this? @ It was just FYI for the larger conversation. No broiling or embroiling intended.

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I guess my primary criterion is ?engagement.? Am I engaged/captured/gripped by the words and deeds on the page, by the emotional reaction they create in me?

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Ray Rhaymey

When Ray Rhaymey judges manuscripts for contests, he writes, he has a list of elements that go into that sense of engagement he?s looking for.

And in his post Here Comes the Judge for Writer Unboxed, he works up a three-point list of what goes into the engagement he looks for:

Story. Something is happening, a story is taking place. It?s in a place I can see, and there are people doing things.

A scene: That?s how a good writer shows what is happening, what I call an ?immediate? scene. It?s not a summary of information, it?s not exposition, it?s not what happened then, it is what is happening now.

Voice: I frequently read where agents name ?voice? as the number one thing that pulls them in. I can see that. Voice can translate into a personality of the story, and we all react to likeable personalities.

One reason I?ve included this post on the Ether this week is that I like how forthright Rhaymey is about the speed with which an experienced judge can recognize whether what?s needed is in place or not.

I spent a part of my career ? back in the 18th Century ? judging actors who were auditioning for university graduate programs in the theater arts. And what actors never liked hearing (understandably!) was that an experienced audition judge or casting director can tell within seconds whether someone is right for a role or a spot in an ensemble. Normally, by the time an actor has said her or his name and which monologue she or he is about to perform, you know. The ?acting? part is almost secondary.

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Rhaymey is getting at a similar phenomenon here when he writes:

Many of us have faced the toughest judges in the business, literary agents. I think my take on what is good storytelling/writing comes close to theirs?I?ve judged over 600 opening chapters?and, let me tell you, your eye becomes quickly trained to see what works and what doesn?t work. Agents and editors will tell you that they can usually reach a yes/no decision on the first page. I believe them.

None of this should be taken by authors as depressing or hostile to their work and dreams and efforts. But it helps us all to face the fact that the kind of work we really want to do ? the stuff our own dreams are made on, to paraphrase a line I heard frequently in those stage auditions ? is work that arrives with its soul intact, its presence in place, its story, scene, and voice down pat.

And all this you hear about ?good writing? being the key? Here?s Rhaymey again:

The main criterion isn?t, really, good writing. That?s the price of entry, the foundation upon which a good story can be built. You don?t get any credit for good language/grammar/etc. from me or an agent or an editor. It makes a ?yes? decision possible, but that?s all.

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Hey @ could you please devote an entire column to why Michi loves the word ?limn? so damn much? Thousands of minds want to know!!

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Sometimes we lose perspective with our stories.? The plot and the characters become wallpaper to us.? We know we need an extra set of eyes to find the problems with our book?the plot holes, the echoes of repeated words, the loose ends we forget to tie up.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W Media

Elizabeth Spann Craig

Elizabeth Spann Craig?s output? in cozy and traditional mysteries is admired by many of her blog readers. It?s likely that many people think Craig is always entertained by and engaged with her characters and stories.

On the contrary, in Discovering What Delights, Craig tells of how a neighbor child?s thrill over seeing hummingbirds ? at a backyard feeder that, for Craig, becomes ?wallpaper to us? ? reminded her how remarkable the birds are.

And because writing, editing, revising can become so grueling, of course, one?s story and characters and settings can become that backyard wallpaper to a writer.Craig has the answer:

It?s just as important to have that extra set of eyes to find what?s right with our story?what?s special.? A turn of phrase, a genuine character, a well-drawn villain. The hours of editing can make us lose perspective on the good parts, too.? We need to know what works so that we can provide more of it.

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In Book Publisher Goes To Court To Recoup Hefty Advances From Prominent Writers, the Smoking Gun reports:

The Penguin Group?s New York State Supreme Court breach of contract/unjust enrichment complaints include copies of book contracts signed by the respective defendants.

Authors involved in the court action, according to the report, include Elizabeth Wurtzel, Ana Marie Cox, and Holocaust survivor Herman Rosenblat (whose story of concentration-camp love turned out to be false).

Some large advance figures are involved, and commenters include Don Wiggins, who writes:

I believe I?ll write a book about the disintegration of traditional publishing methods. Just send me the 30K advance and I?ll get right on it.

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Ce que les zombies peuvent nous apprendre sur le droit d?auteur et la cr?ation,par Lionel Maurel (@)http://t.co/KPIOzKhE

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Friday and Saturday, Jane Friedman, digital editor with VQR, long-suffering host of the Ether, and hashtag unto her verified self, will be engaging with colleagues in Berlin at the LitFlow conference.

Porter Anderson, Writing on the Ether, Jane Friedman, author, publisher, agent, books, publishing, digital, ebooks, DBW Discoverability and Marketing Conference, #DBWDM, Digital Book World, F+W MediaThe sessions are conducted in think-tank format, as a kind of big-table debate, which is an exciting and highly immersive format ? I wish we saw it more frequently in the States.

Here?s the LitFlow site, and Jane will be tweeting from time to time as the sessions go forward, keep an eye out.

And for an updated list of planned confabs, please see the Publishing Conferences page at PorterAnderson.com.

Frankfurt-bound folks may want to give special consideration to the Tools of Change (TOC) Metadata Goes Global program with Brian O?Leary and Laura Dawson, and a very promising-sounding Publishers Launch event from Mike Shatzkin and Michael Cader.

Ed Nawotka has announced that his Publishing Perspectives will host a free two-hour session in in Frankfurt on the morning of October 13, an ?ignite?-style round of presentations on the subject of self-publishing. You?re asked to RSVP to warmuth@book-fair.com

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I am lucky because I have a rabbit on my couch. She also matches the couch.

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The books you see here have been referenced recently in Writing on the Ether.

I?m bringing them together in one spot each week, to help you recall and locate them, not as an endorsement. And, needless to say, we lead our list weekly with our fine Writing on the Ether Sponsors, in gratitude for their support.

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