The telephone is undoubtedly the most important communications equipment in every business. It connects employees from one another and allows the company to reach out to potential or existing clients. In a day where business telephones have become a must, business decision makers should take steps to optimize their company phones even in the simplest ways to ensure that all business communication needs are met and exceeded. Below are specific ways on how you can carry out such a feat for your business telephone.
Analog vs. IP Phones
Some modern phone systems can course calls through IP (internet protocol) connections, providing a greater range of flexibility in making calls than the common copper wired telephone. It is advisable to use VoIP for functions such as (but not limited to) long distance calls and local calls because they are generally more cost-effective than hard-wired analog phones that uses resources from large carriers like AT&T or Rogers. While analog calls still retain the time-tested characteristics that make communications flawless, a lot of phone companies have created their systems with 99.9% uptime and with failover redundancy. Others would even allow you to switch from IP to analog calling when network connections are down.
Email Integration
Company phone systems that use IP networks can also obtain the ability to merge with email clients such as Microsoft Outlook to retrieve contact information from callers. Once a call is received, the name and phone number of the customer gets automatically matched with existing records in your email contact database and their complete customer profile is brought up on screen. From there, you can get a thorough idea of who your caller is, and you will know how to serve his or her needs better. Other phone systems like RingCentral, meanwhile, allow you to manage the same details from a navigable dashboard which can be accessed through a plain browser or through a call controller which can be installed on your computer.
IP Multimedia Subsystem or IMS
Company phones can also be taken to the next level through IMS functions. This so-called IMS allows any user to send and receive multiple types of media across a network, so you are not limited to voice calls, voicemail, email, or internet fax alone. It also allows you to communicate via digitally ?heavier? means like video conferencing.
Business Intelligence
If you have successfully integrated email into your company?s phone system, why not take it a notch higher and integrate business intelligence (BI) solutions to it? You can create databases, local and/or cloud-based, to archive information about your customers or use BI-specific services or applications to warehouse business data. Incorporating both your phone and vital information coming from customers properly will allow for a more streamlined and targeted customer relations efforts that can open more doors of opportunity.
Complicated as it may seem, optimizing your company phone to simplify communications can provide your organization the competitive market advantage that will set you apart from your contemporaries.
Leiden Johnson
Leiden Johnson is a photographer by trade but loves all those geeky, tech stuff and the outdoors. If she's not working or going out, you can see her in front of her computer either writing about anything or playing MMORPG?s which helps her to be more creative in her photoshoots. More articles by Leiden Johnson ?
Source: http://www.tancosin.com/gadgets/optimizing-your-company-phone-in-simple-ways/
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