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Content has become the King of marketing tactics. Content Marketing is creating and sharing relevant, valuable content (information) on topics of interest to your ideal market to attract and engage potential customers with the intent of converting those leads into high-paying clients.
Content Marketing encompasses all your attraction and ongoing cultivation tools, including your enticing initial free giveaway item, eZine, print newsletter, articles, blog posts, podcasts, teleseminars, webinars, audios, handouts, charts, checklists, videos, speaking opportunities, books, mobile apps, etc. the list of content marketing material goes on and on.
With all the content you could create in your business, it?s easy for any entrepreneur to become overwhelmed and exhausted just thinking about it. That?s why I?m so excited to share 3 powerful tips to quickly and easily create your content marketing material to boost your results without adding endless hours of work to your days.
TIP 1: Don?t try to share everything you know in your content marketing
In any content marketing tool, remember you can only share a portion of your expertise, insights, and how-to knowledge. Don?t try to cram everything into one audio training. Research shows people consume more effectively, and value information more highly, when it is presented in a simple framework and delivered in small chunks.
TIP 2: Re-purpose or re-package material you?ve already created
Leverage your existing content by turning it into another form or format. Here are a few ideas to get you started:
? Extract excerpts from your teleseminars to create the scripts for a video series, or content for your articles
? Pull together a series of articles you?ve written and turn them into a teleseminar, special report, eBook, or a series of videos
? Turn the content of a blog post into a cheat sheet, checklist, or quick-reference guide that offers easy ways to remember and use ideas, concepts, and step-by-step strategies
TIP 3: Use the speak-your-content method
Staring at a blank piece of paper can be daunting, and having to write or type content can be time-consuming. When you are completely immersed in your topic and you know your area of expertise, it?s much easier and faster to outline a few bullet points and then speak your material as if you are having a conversation with your ideal client. (I?ve used this technique for years, beginning when I was ghostwriting books). Here are a few tools to help you with this method:
? You can use a digital recorder that automatically creates an mp3 file when you plug it into a computer, and then send the recording to a transcription company to type your content.
? You can also use dictation software, such as iMac Dictate or Dragonfly. You simply speak into a headphone microphone and your words are instantly transcribed on your computer screen into a document.
? For short pieces of content you can use a Google Voice account. Simply call and leave a voicemail message, then receive a copy of the audio mp3 and a transcript via email.
Content Marketing is an essential element for every expert-based business. When you use these tips to systemize the creation of your content, you streamline your efforts and accelerate your results.
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